Mooove Over! PETA Cow Billboard Pops Up by Meaty Eateries

For Immediate Release:
February 11, 2021

Nicole Meyer 202-483-7382

Baytown, Texas – PETA has placed an “I Want You to Change” billboard featuring a cow outside meat market and restaurant Azteca De Oro and steakhouse Going’s BBQ Co., hoping shoppers and diners have a change of heart about picking up a steak dinner for their valentine.

“Cows and humans are the same when it comes to feeling pain, experiencing loneliness, and valuing our own lives,” says PETA Executive Vice President Tracy Reiman. “PETA is asking everyone to show some compassion by moving cows off the menu and into their hearts.”

Cows in the meat industry are often confined to cramped, filthy feedlots without protection from the elements. At the slaughterhouse, workers shoot them in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious. Each person who goes vegan reduces their risk of suffering from health problems like heart disease and helps prevent epidemics and pandemics. SARS, swine flu, bird flu, and COVID-19 all stemmed from confining and killing animals for food.

PETA offers delicious meatless recipes on its website and a vegan starter kit filled with tips.

PETA’s billboard is located at 1102 N. Main St., Baytown.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind