Moby Joins PETA in Naming L.A. the ‘Most Vegan-Friendly City’ During News Conference at His Restaurant

For Immediate Release:
May 15, 2018

Moira Colley 202-483-7382

Los Angeles – Today, Moby teamed up with PETA to crown Los Angeles the winner of its annual “Most Vegan-Friendly City” competition during a news conference at his Silver Lake bistro, Little Pine. The event featured an impressive replica of the Hollywood sign carved entirely out of vegetables and was also attended by French singer Soko, The Office star Craig Robinson, True Blood actor Kristen Bauer, and social media influencer Rawvana. Photos are available here.

“Los Angeles has now been named the vegan capital of the world, and I’m proud to live here because there is vegan food galore!” says the Grammy-nominated DJ, who released his 15th studio album in March and whose Little Pine restaurant just had a pop-up location at Coachella last month.

He adds, “What led me to adopt a vegan lifestyle is simply that I love animals and don’t want to contribute to their suffering in any way. Most Angelenos know that you can also help the planet by reducing your carbon footprint and lower your risk of developing heart disease, diabetes, cancer, and so many other health issues by eating this way. Vegan eating is really a magic bullet that solves so many of today’s problems in one bite.”

PETA’s motto reads, in part, that “animals are not ours to eat.” For more information, visit

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind