‘Mermaid’ to Hang From Real Fish Hooks Through Her Flesh at Fisherman’s Wharf

Graphic PETA Protest at 'Farmer's Market for Fish' Will Urge Everyone to Leave Aquatic Animals off Their Plates

For Immediate Release:
December 13, 2017

Brooke Rossi 202-483-7382

San FranciscoWhat:    Wearing little more than bodypaint and a “tail” and hanging several feet above the ground from hooks pierced through her skin, a PETA “mermaid” will shock people at San Francisco’s touristy Fisherman’s Wharf on Thursday. The graphic protest aims to inspire everyone to choose delicious fishless filets instead of the gutted bodies of sensitive animals who didn’t want to die.

When:    Thursday, December 14, 12 noon

Where:    Fisherman’s Wharf (at the intersection of Taylor and Jefferson streets), San Francisco

“Fish are intelligent animals with their own unique personalities, and they suffer enormously when they’re dragged from the sea in nets or impaled on hooks,” says PETA Executive Vice President Tracy Reiman. “PETA’s blisteringly realistic protest will encourage everyone to help scale back cruelty by keeping fish off their plates in favor of healthy and humane vegan options.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that studies have shown that fish not only feel pain but also learn tasks, have long-term memories, use tools, and show affection. When they’re hauled up from the ocean depths, they experience the excruciating pain of decompression, and the pressure change often damages their internal organs. Eating fish is also harmful to humans—fish flesh contains massive amounts of toxins, such as methylmercury and PCBs, which can cause cancer, brain damage, and birth defects.

Today, there are many delicious options that don’t harm animals, such as faux fish, vegan shrimp, and other fabulous cruelty-free foods.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind