‘Meat Stinks’ Billboards Rise Near Polluting Chicken Plant

PETA Ads Urge People Concerned for Animals and the Planet to Go Vegan

For Immediate Release:
January 17, 2020

Brooke Rossi 202-483-7382

Millsboro, Del. – After learning that Mountaire Farms was reportedly fined more than $500,000 for pollution violations at its plants near Millsboro and Selbyville, PETA placed a pair of two-sided billboards in the area urging people to opt for eco- and animal-friendly vegan fare.

“Every single bite of chicken represents extreme animal suffering and environmental destruction, and the solution is staring all of us right in the face,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on anyone who’s repulsed by filthy, fetid meat industry facilities to clean up their own act and go vegan.”

According to the United Nations, animal agriculture is responsible for nearly a fifth of human-induced greenhouse-gas emissions. A recent report by the organization cautioned that there are as few as a dozen years left to keep global warming under 1.5 degrees Celsius—which needs to happen if we are to avoid disastrous consequences, both regarding weather and food security. It has long warned that a global shift to vegan eating is vital if we are to combat the worst effects of climate change.

In addition to decreasing their carbon footprint and sparing the lives of nearly 200 animals per year, people who go vegan reduce their risk of heart disease, diabetes, cancer, obesity, and other health conditions.

PETA—whose motto reads, in part, that “animals are not ours to eat”—offers a free vegan starter kit (available here) full of recipes, tips on dining out, and more.

The ads are located at the intersection of Dagsboro Road and Dupont Boulevard in Millsboro and at the intersection of Dogwood Acres and Vines Creek (DE-26) roads in Millville.

PETA opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind