‘Meat Kills’ Billboard to Go Up Near Site of Proposed Pig-Processing Plant

PETA Will Alert Wright County to Meat Industry's Danger to Workers and the Public, Cruelty to Animals

For Immediate Release:
July 14, 2016

David Perle 202-483-7382

Wright County, Iowa – As Prestage Farms pushes to build a pig-processing plant in Wright County, PETA plans to display a billboard near the plant’s proposed location that proclaims, “Meat Kills,” and points to some of the health hazards associated with eating meat, such as heart disease, cancer, and food poisoning.

Prestage first tried to build its plant in Mason City—but city authorities rejected the plans after local residents complained that the plant would “destroy citizens’ hair, damage the water system, lower property values,” and “hurt the school system,” among other objections.

Meat Kills billboard 2016

“PETA’s billboard is a reminder that when the industrialized meat industry comes to town, everyone loses,” says PETA President Ingrid E. Newkirk. “If Wright County wants to protect the environment, human health, and animals, it’ll follow in Mason City’s footsteps and send this pig plant packing.”

According to Bureau of Labor Statistics data, injury and illness rates for the meat-packing industry are 2.5 times higher than the national average. In addition, runoff from meat-industry facilities is one of the leading causes of river and lake pollution in the U.S. and can contaminate groundwater with bacteria and viruses.

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that in the meat industry, sows are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At slaughterhouses, they are hung upside down and bled to death, often while still conscious.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind