For Immediate Release:
April 22, 2022
Brooke Rossi 202-483-7382
Jefferson Parish, La. – People for the Ethical Treatment of Animals (PETA) has a message for people riding the bus today, Earth Day, that can help them minimize their carbon footprint: To really fight the climate catastrophe, you’ve got to go vegan. PETA has plastered this urgent message on buses across the city to drive home the point, as Louisiana is projected to see one of the nation’s largest increases in heat wave days by 2050 and as New Orleans—the country’s 15th hottest city—becomes increasingly threatened by coastal flooding.
According to the United Nations, a global shift to vegan eating is vital to combat the worst effects of the climate catastrophe, as animal agriculture alone is responsible for approximately one-fifth of all human-induced greenhouse-gas emissions. PETA notes that hurricanes and wildfires have increased in intensity and destructive potential because of these emissions.
“The difference between taking the bus and driving a gas guzzler is nothing compared to the emissions slashed and lives saved by going vegan,” says PETA Executive Vice President Tracy Reiman. “PETA is asking everyone to take personal responsibility for this planetary crisis by eating animal-free foods on Earth Day and every day.”
In addition to helping the planet, each person who goes vegan saves nearly 200 animals each year from daily misery and terrifying deaths in slaughterhouses; reduces the risk of suffering from cancer, heart disease, diabetes, and obesity; and even helps prevent future pandemics. COVID-19 is largely believed by experts to have stemmed or spread from a live-animal meat market, and SARS, swine flu, and bird flu have also been linked to confining and killing animals for food.
The ad will run on 12 buses with routes throughout the city for a month.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.