Man’s ‘Skin’ to be Torn Off in Protest of NW Materials Show

Graphic PETA Protest Will Urge Industry Leaders to Choose Sustainable Vegan Leather Instead of Animal Skins

For Immediate Release:
August 14, 2018

Contact:
Brooke Rossi 202-483-7382

Portland, Ore.What:    Attendees of the NW Materials Show at the Oregon Convention Center on Wednesday will get an eyeful when a PETA supporter is “skinned alive” to urge industry leaders to opt for eco-friendly vegan leather instead of animal skins. Protesters will also hold signs proclaiming, “Branded, Beaten, and Slaughtered: Cows Suffer for Leather.”

When:    Wednesday, August 15, 12 noon

Where:    Oregon Convention Center, 777 N.E. Martin Luther King Jr. Blvd. (at the intersection of N.E. Martin Luther King Jr. Boulevard and N.E. Oregon Street), Portland

“Every leather item represents the nightmarish suffering and terrifying death of a sensitive cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on materials suppliers to protect animals and the planet by selling only high-quality vegan leather, and we’re urging consumers to do their part by refusing to buy anything made from an animal’s sliced-off skin.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that a PETA exposé of the world’s largest leather processor showed gentle cows and bulls being branded on the face, electroshocked, and beaten. In addition, animal agriculture—which includes the leather industry—is responsible for 14 to 18 percent of all greenhouse-gas emissions.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.

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“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind