Mamma Mia! PETA’s New Vegan Plea Lands Above Local Pizzeria

For Immediate Release:
June 7, 2023

Nicole Perreira 202-483-7382

Kansas City, Mo. – Although June is National Dairy Month, a new message from PETA atop Waldo Pizza may have diners opting for a vegan slice. Featuring a cow mired in manure with a swollen udder, PETA’s new sky-high appeal urges everyone to help spare cows suffering by ditching dairy—something that’s easy to do at Waldo Pizza and many other restaurants in the City of Fountains.

“If diners saw cows confined in filth and forcibly impregnated on dairy farms, they’d lose their taste for cheese pizza in a heartbeat,” says PETA Executive Vice President Tracy Reiman. “PETA urges everyone to ditch dairy and leave cows in peace by opting for delicious vegan cheeses, milks, and yogurts.”

In the dairy industry, calves are torn away from their mothers within a day of birth so the milk meant to nourish them can be stolen and sold to humans. It’s standard industry practice to forcibly and artificially inseminate cows—workers insert an arm into the animals’ rectum and a metal rod to deliver semen into their vagina—and to send them to slaughter once their bodies wear out. PETA’s investigations into dairy facilities have found workers electroshocking cows in the face, hitting them with poles and a cane, and abusing them in other ways.

PETA’s billboard is located at 7433 Broadway St.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview, and offers a free vegan starter kit on its website. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind