London-Based Cremaura Pledges No Animal Tests, Earning PETA Praise

For Immediate Release:
April 1, 2026

Contact:
Tasgola Bruner 202-483-7382

Cremaura, a vegan cream liqueur company headquartered in London, receives kudos from PETA today for signing on to a groundbreaking new Eat Without Experiments program that helps shoppers identify food and beverage companies that don’t test on animals.

The Eat Without Experiments website features a database of food and beverage companies categorized by their policies on animal experimentation—from those that test on animals to those that never have, such as Cremaura, that have signed PETA’s pledge for no animal testing.

“Cremaura’s statement of assurance will give it a leg up with consumers who want to support businesses that do not test on animals,” says PETA Vice President Shalin Gala. “PETA thanks Cremaura for making it easier for consumers to make compassionate choices and urges other food companies that fund cruel and useless tests on animals to take note.”

Credit: Cremaura

Customers spend money according to what a company represents. According to global market research, companies that don’t align with customer beliefs pay the price, because 42 percent of consumers walk away, and one in five never return. A survey of 30,000 consumers found that 74 percent crave greater transparency regarding companies’ stances on important issues such as animal testing. Companies signing PETA’s pro-animal pledge forward their brands in the minds of a new wave of ethics-conscious consumers.

“Cremaura is about bringing people together through innovative, inclusive drinks,” says Cremaura Director Dav Bal. “Joining PETA’s Eat Without Experiments programme reflects our belief that great products can be created without animal testing.”

Cremaura is one of many companies—including Ferrero International, Bacardi Limited, Amy’s Kitchen, Heineken, and Unilever—that have already signed PETA’s Eat Without Experiments pledge.

PETA – whose motto reads, in part, that “animals are not ours to experiment on or abuse in any other way” – points out thatEvery Animal Is Someone and offers freeEmpathy Kits. For more information, please visitPETA.org.uk or follow PETA onTwitter, Facebook, orInstagram.