‘Let Them Keep Their Damn Wings’ Proclaim Pro-Chicken Super Bowl Billboards

PETA Urges Football Fans to Choose Delicious Vegan Game-Day Snacks

For Immediate Release:
January 10, 2018

Audrey Shircliff 202-483-7382

Minneapolis – Just in time for the Super Bowl, two PETA billboards promoting kindness to chickens have gone up next to some wing-peddling eateries and just blocks from U.S. Bank Stadium. They show a pair of cute chicks next to the words “Let Them Keep Their Damn Wings, OK?” and encourage viewers to go vegan for game day.

The billboards are located on Hennepin Avenue, between 10th and 11th streets, near Domino’s and Pizza Hut.

“Last year, over 300 million birds died for the Super Bowl alone,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboards encourage football fans to keep chickens from taking a hit this year by putting into play some spicy vegan wings, loaded vegan nachos, and other delicious cruelty-free snacks.”

As PETA—whose motto reads, in part, that “animals are not ours to eat”—reveals in its “Chicken in Reverse” video, birds killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind