‘Kroger Sells Suffering’ Message to Hit I-64

Following Cruelty-to-Animals Exposé, PETA Protesters Will Urge Kroger Customers to Go Vegan

For Immediate Release:
December 5, 2019

Brooke Rossi 202-483-7382

Louisville – At rush hour on Friday, a group of PETA supporters will unfurl a gigantic banner from a busy overpass on I-64 showing graphic images of suffering pigs taken from whistleblower footage released by PETA. The footage is part of an investigation into a former supplier to JBS USA, the nation’s second-largest pig slaughterer, whose Swift brands are sold at Kroger. PETA protesters will then descend on a Kroger store on Bardstown Road to highlight the suffering behind all the meat sold there and urge shoppers to opt for vegan foods.

When:    Friday, December 6, 8 a.m. (banner drop); 12 noon (protest)

Where:    Near the intersection of Cherokee Gardens and Pee Wee Reese Road (over I-64), Louisville (banner drop); Kroger, 2440 Bardstown Rd., Louisville (protest)

The footage, taken at East Fork Farms in Indiana, shows pigs with bloody open sores, mother pigs so injured that they could barely move, dying piglets, and dead ones left to rot alongside their surviving siblings. A worker cut off piglets’ tails without any pain relief and then threw the animals through the air. The manure pit under the slatted floor was brimming with feces and urine, forcing pigs to stand and lie amid their own waste. The dilapidated sheds teemed with rats, roaches, and maggots and were littered with the decomposing bodies, tails, and heads of dead piglets.

“Behind every pork and bacon package sold at Kroger is filth and the pain and fear of pigs who died violently,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on shoppers to decimate meat sales by opting for vegan foods instead.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind