Kat Von D Beauty Nabs peta2 Award

Renowned Tattoo Artist’s Makeup Line Is Never Tested on Animals

For Immediate Release:
December 15, 2015

Moira Colley 202-483-7382

Los Angeles

Every year, peta2, PETA’s youth division, recognizes the best, brightest, and most animal-friendly companies, celebrities, and activists—and it doesn’t get much better or brighter than Kat Von D Beauty. That’s why the Los Angeles–based makeup line is taking home the title of Best Cruelty-Free Cosmetics Company in the 10th Annual Libby Awards (“Libby” is short for “liberation”—as in animal liberation) for its dedication to vegan beauty.

Renowned tattoo artist and TV star Kat Von D created her cosmetics line in 2008—and as she explains in an online video, “[O]ne thing that I made sure [of] in the beginning … no matter what, none of it will be ever tested on animals. … [A]nd it will continue to stay that way.” And since going vegan herself, Kat has started eliminating all animal-derived ingredients from her products, including carmine (which is obtained from insects). She says, “[W]e’re going to go through every ingredient with a fine-toothed comb … and the [products] that we want to keep we just have to reformulate.” In the meantime, shoppers can check out the #VeganAlert section of her website to see which products are already cruelty-free—including her world-famous Tattoo Liner, Everlasting Liquid Lipstick, and Studded Kiss Lipstick.

“No socially conscious young person wants a lipstick or eyeliner from a company that blinds or poisons rabbits or guinea pigs,” says Senior Director of Youth Outreach and Campaigns Marta Holmberg. “Kat Von D Beauty is peta2’s Libby Award winner not only for refusing to test on animals but also for working hard to phase out all animal-derived ingredients and evolve into a fully vegan company.”

The 10th Annual Libby Awards recognize winners in 21 categories, including Most Animal-Friendly Band, Best Vegan Meat, and Best Vegan “Dude” Product. Visitors to peta2.com/Libbys cast votes to help peta2 decide whom it would choose as Libby Award winners. peta2—whose motto reads, “Animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any other way”—based its selections on several factors, including vote count. See the full contest details here.

For more information, please visit peta2.com or click here.

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