Kalel Goes Nude for New peta2 Ad: ‘Imagine Being Tortured for Someone’s Coat’

YouTube Star Reveals How Ducks and Geese Are Plucked Alive for Down Jackets, Pillows, and Sleeping Bags

For Immediate Release:
March 10, 2016

Moira Colley 202-483-7382

Los Angeles – Covered with nothing but “blood” and “feathers,” social media star Kalel appears in a new ad for peta2, PETA’s youth division, proclaiming, “Imagine Being Tortured for Someone’s Coat.” The ad, available here, goes on to explain, “To make down jackets, ducks and geese have their feathers ripped out. Please wear vegan.”

In an accompanying peta2 video, Kalel shares another reason to stay away from down jackets: “Buying down can also support the foie gras industry, as this cruel business often sells feathers that come from the birds [who] are killed for their meat or liver.” She continues, “There’s nothing fashionable about cruelty.”

Birds used for down are tightly restrained as feathers are violently torn from their bodies, often resulting in gaping wounds. Fortunately, high-tech and cruelty-free synthetics such as PrimaLoft and ThermoBall are widely available. These alternatives are warm, cozy, and allergen-free—and unlike down, they still insulate when wet.

Kalel is part of a growing list of celebrities—including Pink, Olivia Munn, Fifth Harmony, Lea Michele, and Noah Cyrus—who have teamed up with peta2 (whose motto reads, in part, that “animals are not ours to wear”) to speak out against cruelty to animals.

For more information, please visit peta2.com.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind