Joanna Krupa Tells the ‘Naked Truth’ About Wool on Times Square Billboard

Supermodel's Letter and PETA Ad Near Largest 'Forever 21' in NYC Urge Brand to Pull Wool From Its Racks

For Immediate Release:
October 11, 2018

Audrey Shircliff 202-483-7382

New York – Wearing nothing but special-effects makeup to make her look battered and bloody, supermodel Joanna Krupa appears on a massive PETA billboard near the largest Forever 21 store in New York City that shows her clutching what appears to be the bleeding body of a violently sheared lamb alongside the words “Wool: The Naked Truth.”

The billboard is located on the southeast corner of Eighth Avenue and W. 40th Street, across from the New York Times Building. Photos are available here.

Krupa also sent a letter on PETA’s behalf urging Forever 21 to stop selling wool, writing, “As a passionate advocate for animals, I urge you to … recognize the naked truth of the wool industry: that every year, millions of sheep are handled in horrific, abusive ways—and please end your sale of wool.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—and its international affiliates have released eight exposés recorded at 72 wool-industry facilities on four continents, revealing that workers mutilate, punch, kick, and stomp on sheep and even skin some alive. Because most shearers are paid by volume rather than by the hour, they work so quickly that strips of skin are cut or ripped off the sheep, leaving them with gaping wounds that are stitched up without pain relief.

Please don’t pull the wool over your eyes,” says Krupa. “Animals should never be abused for fashion. Forever 21 can make a difference today by pledging to drop wool immediately.”

Krupa is part of a long list of celebrities—including Charlize Theron, Joaquin Phoenix, Eva Mendes, Penélope Cruz, and many more—who’ve teamed up with PETA to promote kindness to animals.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind