Joan Jett Makes Vegan Cheese Plea Outside Lewiston Domino’s: Put a Kind Slice on the Menu, Baby!

For Immediate Release:
December 31, 2025

Contact:
Nicole Perreira 202-483-7382

Music icon Joan Jett loves rock ‘n’ roll … and vegan pizza. In a new appeal that just went up outside Domino’s on Main Street, the rock legend is cranking up the pressure on the pizza chain to add vegan cheese to its pies and avoid a bad reputation among customers who can’t stomach dairy cheese for ethical, religious, environmental, or dietary reasons. Jett’s message is part of PETA’s new nationwide campaign urging Domino’s to add vegan cheese to its U.S. menus—as the company has already done in the U.K., Australia, Germany, Spain, and more.

Credit: PETA

“More and more folks are ditching dairy, as I did years ago, for their health, allergies, or because they don’t want to support cruelty,” wrote Jett in a letter to Domino’s CEO Russell Weiner earlier this year. “Music brings people together, and so does pizza. Let’s make sure no one is left out when it’s time to share a pie.”

Cows produce milk for the same reason humans do—to nourish their young. Given the chance, mother cows form deep bonds with their calves. But in the dairy industry, calves are torn away from their mothers within a day of birth so humans can steal their milk. Mother cows have been known to frantically chase after the trucks hauling their calves away and cry out in grief for days after their babies are torn from them. Male calves are relegated to cramped veal crates or barren feedlots, while females are sentenced to the same sad fate as their mothers.

Cow’s milk is one of the primary causes of food allergies in children, and millions of Americans—including 95 percent of Asian Americans and 80 percent of Native and African Americans—are lactose intolerant.

PETA’s “Vegan Cheese, Please” campaign has been a runaway hit with kind pizza lovers nationwide, who have joined the call for Domino’s to meet the growing demand for dairy-free pizza that doesn’t tear calves away from their distraught mothers. In addition to placing billboards near the chain’s locations, PETA has dished up thousands of free slices of dairy-free pizza to Domino’s patrons nationwide and bought stock in Domino’s in order to have a seat at the table with executives.

PETA’s billboard can be seen at 451 D St. in Lewiston. The billboard has also been placed near Domino’s locations throughout the country, including in Panama City Beach, Florida; Wichita, Kansas; and Spartanburg, South Carolina.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. PETA’s free vegan starter kit can help anyone looking to make the switch. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.