Jane Iredale Says ‘No’ to Chinese Market and Animal Testing, Nabs PETA Award

Deluxe Mineral Makeup Line Is Latest to Turn Its Back on Lucrative Market in China, Where Tests on Animals Are Required

For Immediate Release:
November 20, 2014

Tasgola Bruner 202-483-7382

Great Barrington, Mass. – Cosmetics company jane iredale has put compassion ahead of profits by publicly refusing to sell its products in China, where cosmetics companies are required to have their products dripped into rabbits’ eyes and force-fed to animals in archaic product tests.

For this bold move, PETA is presenting jane iredale with its Courage in Commerce Award.

The Great Barrington–based mineral makeup line joins a growing list of beauty-industry leaders—including Urban Decay, Paul Mitchell Systems, The Body Shop, Aveda, Jack Black, and NYX Cosmetics—that have, after talking with PETA, refused to sell in China as long as tests on animals are required there.

“jane iredale’s refusal to sell in the huge Chinese market is right in line with its reputation for cruelty-free, all-natural cosmetics that are as kind to animals as they are to consumers’ skin,” says PETA Senior Vice President Kathy Guillermo. “The company’s decision helps PETA send a strong message to the worldwide beauty industry that poisoning and killing animals for archaic cosmetics tests is never acceptable.”

PETA, whose motto reads, in part, that “animals are not ours to experiment on,” and its overseas affiliates are committed to opposing animal testing around the globe. PETA India recently celebrated a major victory when India announced that it had banned not only testing cosmetics on animals but also importing cosmetics that have been tested on animals. Scientists funded in part by PETA are currently working with the Chinese government to accept non-animal tests for cosmetics ingredients.

Consumers can find out whether a company tests on animals anywhere in the world by checking PETA’s lists here.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind