Jack Daniel’s to Get Flambéed Over Iditarod Sponsorship

Fiery PETA Protest to Urge the Distillery to Pull Its Funding of the Deadly Race

For Immediate Release:
May 8, 2018

David Perle 202-483-7382

Louisville, Ky.What:    On Wednesday, PETA supporters will set alight a model of a Jack Daniel’s whiskey bottle—with an image of a dead dog inside—outside the Louisville headquarters of Jack Daniel’s’ parent company, the Brown-Forman Corporation, to make the point that people are all fired up over the distillery’s sponsorship of the cruel and deadly Iditarod dog race.

When:    Wednesday, May 9, 12 noon

Where:    At the intersection of S. Seventh and W. Main streets, Louisville

“More than 150 dogs have choked to death on their own vomit or died in other horrible ways during the Iditarod, and those are just the reported deaths,” says PETA President Ingrid Newkirk. “PETA is calling on Jack Daniel’s to join Wells Fargo, State Farm, and the many other companies that have sent their Iditarod sponsorships up in smoke.”

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—notes that the Iditarod forces dogs to run up to 100 miles a day across treacherous ice and in subzero temperatures. They sustain bloody paws, stress fractures, and other painful injuries. During the 2018 Iditarod, a total of 350 dogs were pulled from the race, likely because of illness, exhaustion, or injury, and one died after choking on his own vomit, the leading cause of death for dogs who die in the Iditarod.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind