Influencers to Push Urban Outfitters to Make Vegan Switch

For Immediate Release:
June 6, 2022

Megan Wiltsie 202-483-7382

Philadelphia – Tomorrow, social media influencers Angela Martini, Francesca Farago, Megan Lourdes, and Tanaya Henry—who have a combined reach of more than 7 million followers—will confront Urban Outfitters executives at the company’s virtual annual meeting and ask the following question (full details appear below) on PETA’s behalf: “When will URBN leaders take our generation’s concerns seriously and stop selling cruelly obtained and environmentally destructive animal-derived materials?”

When:    Tuesday, June 7, 12 noon

Where:    Urban Outfitters, 110 S. 36th St., Philadelphia

At the same time, supporters in cow, sheep, and goose costumes will raise a ruckus outside the Urban Outfitters store on S. 36th Street, and provocative posters by street artist Praxis are already plastered throughout downtown Philly and near the URBN headquarters in the Navy Yard. It’s all part of PETA’s campaign calling on Urban Outfitters brands to opt for eco-friendly vegan materials and leave alpaca fleece, wool, leather, down, mohair, cashmere, and all other animal-derived materials on their original owners.

“When progressive young shoppers learn that sensitive animals are tormented and killed for clothing, they’re eager to hold brands accountable,” says PETA Executive Vice President Tracy Reiman. “PETA is pushing Urban Outfitters to listen to its customers; stop stealing animals’ skins, fleece, and feathers; and switch to selling only sustainable vegan materials.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.

For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind