‘I’m ME, Not MEAT’ Proclaims Pig on New Billboard Near Miami Smokers

PETA's Ad Right by Restaurant Urges Diners to See Pigs as Individuals and Go Vegan

For Immediate Release:
January 8, 2020

Nicole Meyer 202-483-7382

Miami – As part of a nationwide campaign to encourage diners to see animals as individuals and leave them off dinner plates, PETA has erected a giant pro-pig billboard near Miami Smokers.

PETA had previously urged the meaty eatery to add a vegan option to its menu and received no reply.

“Intelligent, playful pigs are unique individuals who value their own lives and don’t deserve to be killed for a fleeting taste of flesh,” says PETA Executive Vice President Tracy Reiman. “PETA is urging everyone to stick to animal-free meals—and upping the pressure on Miami Smokers to provide its health-conscious and animal-friendly diners with a vegan option.”

In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At the slaughterhouse, they’re hung upside down—sometimes while still conscious—and bled to death.

The World Health Organization has confirmed that eating bacon, hot dogs, ham, and other processed meats can cause cancer. Every person who goes vegan saves the lives of nearly 200 animals each year and reduces their own risk of suffering from heart disease, obesity, cancer, diabetes, and numerous other health issues.

The billboard is located at 306 N.W. 27th Ave., within 300 feet of Miami Smokers.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind