‘I’m ME, Not MEAT,’ Proclaims Lobster on New PETA Ads

Ads in Portland International Jetport Urge Travelers to See All Animals as Individuals and Go Vegan

For Immediate Release:
July 31, 2018

Audrey Shircliff 202-483-7382

Portland, Maine – Just ahead of the Maine Lobster Festival, PETA has placed ads featuring a lobster declaring, “I’m ME, Not MEAT. See the Individual. Go Vegan,” on the concourse in the Portland International Jetport. The ads are near several airport restaurants, including the notorious Linda Bean’s Maine Lobster Cafe, which sells live lobsters for passengers to take as carry-ons. A PETA investigation of Linda Bean’s Maine Lobster revealed that live lobsters were impaled, torn apart, and decapitated—even as their legs continued to move.

The ads are near gates 1 and 6 in the Portland International Jetport, which is located at 1001 Westbrook St., and will be up throughout August.

“Just like humans, lobsters feel pain and fear, have unique personalities, and value their own lives,” says PETA Executive Vice President Tracy Reiman. “PETA’s ads encourage travelers in Maine to spare these animals the agony of being boiled alive simply by choosing vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that lobsters are intelligent individuals who use complex signals to establish social relationships and can take long-distance seasonal journeys, often traveling up to 100 miles in a year. Chefs typically place live lobsters into pots of boiling water while they’re still conscious—a cruel practice that has recently been banned in Switzerland.

PETA offers a free vegan starter kit (available here) full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind