‘I’m Me, Not Meat’ Fish Ad Now Up in Nashua

New PETA Billboard Urges People to Keep Aquatic Animals off Their Plates and Go Vegan

For Immediate Release:
December 4, 2018

David Perle 202-483-7382

Nashua, N.H. – Several fish-serving restaurants near downtown Nashua are in for a sea change, as PETA has placed an ad nearby showing a fish swimming underwater next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

The ad is located at 235 Main St. (at the intersection with W. Hollis Street) in downtown Nashua, near San Francisco Kitchen, Surf Restaurant, and Temple Street Diner. It will remain up through December 21.

“Just like humans, fish feel pain and fear and value their own lives—and they deserve our compassion,” says PETA Executive Vice President Tracy Reiman. “PETA hopes this ad will inspire people to show fish some goodwill by choosing hearty and delicious vegan meals.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that half of all fish consumed worldwide each year spend their lives in cramped, filthy enclosures on commercial fish farms and commonly suffer from parasite infections, diseases, debilitating injuries, and severe depression. Wild-caught fish slowly suffocate or are crushed to death when they’re dragged from the oceans in huge nets, and the throats and stomachs of those who survive are cut open on the decks of fishing boats. More fish are killed for food each year than all other animals combined, yet they have no legal protection from abuse.

Going vegan spares other animals suffering, too: In today’s meat and dairy industries, chickens’ throats are cut while they’re still conscious, piglets are castrated without painkillers, and mother cows are separated from their beloved babies shortly after birth. Vegans are also less prone to suffering from heart disease, obesity, cancer, and diabetes than meat-eaters are.

PETA offers a free vegan starter kit full of recipes, tips, and more. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind