‘I’m ME, Not MEAT,’ Cheeps Chicken on Novel Gas Station Ads

Ready for Football Season, PETA Ads Near Buffalo Wing–Serving Restaurants Urge People to See That Eating Birds Is Foul Play

For Immediate Release:
September 19, 2019

Megan Wiltsie 202-483-7382

Buffalo, N.Y. – Ahead of the Buffalo Bills’ first home game on Sunday—and because the Buffalo wing was allegedly created at the Anchor Bar—PETA has placed ads on several gas station toppers in the area showing an appealing chicken’s face and the words “I’m ME, Not MEAT. See the Individual. Go Vegan.”

“Chickens are wonderful, gentle birds who value their own lives and don’t deserve to end up as football fans’ finger food,” says PETA President Ingrid Newkirk. “PETA points out that humans can live without those wings, but chickens can’t unless you choose vegan wings, spicy Buffalo cauliflower bites, loaded vegan nachos, and other tasty, vegan snacks instead.”

As PETA—whose motto reads, in part, that “animals are not ours to eat”—reveals in its “Chicken in Reverse” video, birds killed for their flesh are crammed by the tens of thousands into filthy sheds and bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. At the slaughterhouse, their throats are often cut while they’re still conscious, and many are scalded to death in defeathering tanks. Every person who goes vegan saves the lives of nearly 200 animals each year.

A list of vegan game-day recipes is available here. PETA opposes speciesism, a human-supremacist view that fosters violence toward other animals. For more information, please visit PETA.org.

The locations of PETA’s ads follow:

  • Elmwood Express Minimart, at the Sunoco gas station, 460 Elmwood Ave.
  • Around the Clock Express Mart, 1421 Main St.
  • Broadway Mini Mart, at the Coastal gas station, 350 Broadway St.
  • Mandela Market, at the CITGO gas station, 272 E. Ferry St.
  • Gold Star Gas Mart, 1126 Genesee St.
  • Purtill’s Auto Service, at the Sunoco gas station, 1415 Orchard Park Rd.
  • Bauer Village Center Kwik Fill., 4298 S. Buffalo St.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind