‘I’m ME, Not MEAT’ Billboard to Honor Pig Killed After Falling From Truck

PETA Memorial Will Encourage People to Help Keep Animals out of Transport Trucks by Going Vegan

For Immediate Release:
May 20, 2019

Contact:
David Perle 202-483-7382

In honor of the three young pigs who jumped off a truck on I-64 on May 13—one of whom was struck by a car and killed and two of whom were injured and are recovering at a sanctuary—PETA plans to place a billboard in the area showing a pig’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.“

“The terrifying, confusing final moments of life for the vulnerable young pig who was mown down by a car are difficult to imagine,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will pay tribute to this brave pig trio and encourage motorists to help prevent future suffering by keeping all animals off their plates.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, which is a human-supremacist worldview. In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any painkillers. At the slaughterhouse, they’re hung upside down—often while still conscious—and bled to death.

In 2018 alone, there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys, and cows. So far in 2019, PETA has already noted 44 accidents involving vehicles carrying animals used for food.

For more information, please visit PETA.org.