‘I’m ME, Not MEAT’ Billboard to Honor Fleeing Cow Whose Throat Was Slit

PETA Memorial Will Encourage Anyone Upset by Animal's Violent Death to Go Vegan

For Immediate Release:
July 25, 2019

David Perle 202-483-7382

Bloomfield, Conn. – In response to reports that a cow’s throat was slit in a Home Depot parking lot after she escaped from the Saba Live Poultry slaughterhouse on July 13, PETA plans to place a thought-provoking billboard nearby urging anyone appalled by this act of violence to stand up for all animals killed for food by going vegan. The billboard will show a cow’s face next to the words “I’m ME, Not MEAT. See the Individual. Go Vegan.

“This cow’s desperate bid for freedom is a reminder that animals are individuals who value their own lives and don’t deserve to die violently for a fleeting taste of flesh,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will honor her short life and encourage people to help prevent future suffering by keeping cows and all other animals off their plates.”

Each person who goes vegan spares nearly 200 animals every year daily suffering and a bloody death in today’s meat industry. Calves are torn away from their mothers within hours of birth and are castrated and branded without pain relief. At slaughterhouses, workers shoot cows in the head with a captive-bolt gun, hang them up by one leg, and cut their throat—often while they’re still conscious and able to feel pain.

PETA (whose motto reads, in part, that “animals are not ours to eat”) notes that not only was this young cow killed in public view, one of the slaughterhouse employees also reportedly first attempted to shoot her with a bow and arrow—and missed. Saba Live Poultry is currently closed as authorities investigate.

PETA opposes speciesism, which is a human-supremacist worldview that fosters violence toward other animals. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind