Ice Cream Wars Invade Bar Harbor! PETA’s ‘I Scream’ Truck Rolls in After Big Apple Brawl
For Immediate Release:
September 4, 2025
Contact:
Alex Payne 202-483-7382
On Saturday, PETA’s famous—or infamous—“I Scream” truck is rolling into Bar Harbor hot off the uproar it caused in New York, where its presence triggered a meltdown in other food truck vendors who tried to block the truck, ran over a PETA staff member’s foot, and shoved people lined up for its vegan ice cream. The provocative vehicle will screech to a halt outside Jordan Pond Ice Cream & Fudge in Bar Harbor, encouraging everyone around to scream their heads off for free vegan ice cream as part of a campaign in which thousands of dairy-free delights are being handed out nationwide, even as PETA urges ice cream shops to carry the kind-to-cows and lactose-free treat.
Ever-more people are ditching dairy out of concern for the animals, the planet, their own arteries (or dad’s or gramp’s), or because they’re among the millions of Americans who are lactose intolerant, and shops already serving vegan ice cream are scooping up the rewards.
“Vegan ice cream is the kind treat because a cow’s milk is made for her calf, not for us,” says PETA President Tracy Reiman. “PETA is getting loud to encourage everyone to choose delectable dairy-free desserts and leave animals in peace.”
Where: Outside Jordan Pond Ice Cream & Fudge, 45 Main Street, Bar Harbor
When: Saturday, September 6, 12 noon
Where: Pirate’s Cove Adventure Golf, 368 ME-3, Bar Harbor
When: Saturday, September 6, 3 p.m.
Why: Cows have friends and mourn when a loved one dies or when they’re separated from each other, yet in the dairy industry, female cows are forcibly impregnated and have their beloved calves stolen from them so the milk meant to nourish their babies can be sold to humans. Newborn males are slaughtered for veal, while female calves endure the same fate as their mothers until their bodies wear out and they’re sent to slaughter.
PETA notes that with an abundance of dairy-free ice creams available today—including decadent vegan flavors from Oatly, Breyer’s, Ben & Jerry’s, and more—it’s never been easier to opt for delicious desserts that let calves stay with their mothers. PETA’s free vegan starter kit—and guide to chains that offer vegan ice cream—can help anyone looking to make the switch.
PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.
