‘I Don’t Want to Be a Nugget!’ Toronto Diners Will Be Confronted During Royal Agricultural Winter Fair

For Immediate Release:
November 3, 2026

Contact:
Alex Payne 202-483-7382

As The Royal Agricultural Winter Fair puts farmed animals on display and promotes the industries that confine and kill them, PETA is blanketing the city with a blitz of pointed messages from a calf, piglet, and chick: they don’t want to become burgers, hot dogs, or nuggets. Appearing at more than two dozen locations—including many near meat-centric eateries—the appeals urge viewers to go vegan and let animals live in peace—not pieces.

“Every individual has just one precious life, and none of them wants it to end on a slaughterhouse floor,” says PETA Founder Ingrid Newkirk. “PETA is urging everyone to see the someone behind every flesh meal, reject the violence, and please go vegan.”

PETA notes that cows develop friendships, pigs recognize their own names, and chickens form complex social structures—but in today’s meat, egg, and dairy industries, animals are raised in filthy, crowded conditions, trucked to slaughterhouses in all weather extremes, and violently killed. 

Each person who goes vegan spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit can help those looking to make the switch.

PETA’s appeals are located throughout Toronto, including near Enoteca Rossio at 1444 Dupont St., The Wings Hut at 1595 Dupont St., and Mattachioni at 1617 Dupont St.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that when it comes to the ability to feel pain, hunger, and thirst, a cow is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.