Hey, Gordon: Tax Meat! PETA ‘Cows’ to Hoof It to Capitol to Call Out Carbon-Negative Agenda

For Immediate Release:
April 12, 2024

Nicole Perreira 202-483-7382

Cheyenne, Wyo.

As Gov. Mark Gordon pursues an ambitious carbon-negative agenda in Wyoming, a pair of PETA “cows” will take to the State Capitol on Tax Day with a practical solution: Tax meat! PETA’s action will aim to remind the ranch-owning governor that animal agriculture is the single largest contributor to greenhouse gas emissions and to call on lawmakers in the state—where cows outnumber humans 2 to 1—to slap an excise tax on meat to help cover the hefty health and environmental costs that result from using animals for food. The group also sent a letter to Gordon today offering to supply free vegan starter kits to place in public buildings if the state enacts the meat tax.

Where: Wyoming State Capitol, 200 W. 24th St., Cheyenne

When: Monday, April 15, 12 noon

A PETA “cow” calls for a tax on meat during a demonstration outside the Texas Capitol. Credit: PETA

“If Gov. Gordon is looking for solutions to the climate catastrophe, he can start in his own backyard at his methane factory of a ranch,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on the governor to put his money where his mouth is by taxing planet- and animal-killing meat products.”

PETA points out that while tobacco, alcohol, and gasoline are all taxed because of their negative health or environmental consequences, meat has gotten off scot-free—even though studies show that it’s a leading contributor to climate change as well as to many of the worst health problems that Americans face, including heart disease, strokes, cancer, high blood pressure, and diabetes.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness.

For more information, please visit PETA.org or follow the group on X, Facebook, or Instagram.

Note: PETA supports animal rights, opposes all forms of animal exploitation, and educates the public on those issues. PETA does not directly or indirectly participate or intervene in any political campaign on behalf of or in opposition to any candidate for public office or any political party.

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