Herd of PETA Animal Mascots to Storm Anthropologie

For Immediate Release:
March 19, 2021

Brooke Rossi 202-483-7382

Gainesville, Fla. – Tomorrow, a “cow,” an “alpaca,” a “sheep,” and a “goat” will lead PETA supporters as they descend on an Anthropologie store in Gainesville and “close it for cruelty.” The action is part of the group’s international campaign demanding that all Urban Outfitters, Inc., brands—which include Anthropologie, Free People, and Urban Outfitters—stop selling leather, alpaca fleece, wool, mohair, and any other materials stolen from animals. The protesters will hold graphic signs that show the terrified faces of exploited animals and read, “The Face of Fashion Is Fear.”

When:    Saturday, March 20, 1 p.m.

Where:    Anthropologie, 2850 S.W. 35th Dr., Gainesville

“Behind every wool sweater or leather bag is a someone, not a something,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on Anthropologie to stop selling materials stolen from animals and stock only stylish vegan designs like those it already offers.”

PETA launched its campaign after Anthropologie was implicated in a first-of-its-kind PETA investigation revealing that workers mutilated alpacas during shearing. Other videos have revealed that workers hit, kick, and mutilate gentle sheep for their wool; leave sensitive goats with bloody, gaping wounds at mohair and cashmere operations; burn, electroshock, beat, and slaughter cows for leather; yank out the feathers of ducks and geese by the fistful for down; and boil silkworms alive to produce silk.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind