‘Help Dad Go Vegan’ Billboard Goes Up in Augusta Ahead of Father’s Day

PETA Encourages Dads—and Their Families—to Embrace Vegan Eating in Order to Help Stave Off Heart Attacks, Strokes, Obesity, and More

For Immediate Release:
June 14, 2018

Audrey Shircliff 202-483-7382

Augusta, Ga. – Just ahead of Father’s Day on June 17—and because Augusta was named one of the country’s unhealthiest cities this year—PETA has placed a billboard on Route 1 that reads, “This Year, Give Him the Gift That Could Save His Life: Help Dad Go Vegan.” The ad is just over half a mile south of mile marker 16, between Jay Avenue and Spring Grove Drive and near several fast-food restaurants, including McDonald’s, Popeyes, and Captain D’s—places dads may be taken by well-intentioned partners and kids.

“The best gift that any dad could receive on Father’s Day is the gift of good health and more time on Earth to spend with his family,” says PETA President Ingrid Newkirk. “Dads who eat vegan are fitter, trimmer, and less likely to suffer from chronic illnesses than their meat-eating counterparts, which is why PETA wants to help Augusta dads stick around for lots of Father’s Days to come.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—notes that avoiding animal-derived foods significantly reduces one’s risk of suffering from heart disease, diabetes, obesity, cancer, and numerous other ailments. On average, vegans are 18 percent thinner than their meat-eating peers, and leading nutrition experts have determined that in addition to preventing heart disease, healthy vegan eating can even reverse the condition in people who already have it. Dads can also lower their risk of developing cancer simply by steering clear of processed meats.

PETA offers free vegan starter kits that are filled with simple, delicious recipes, tips on dining out, and more as well as dad-centric vegan dishes on its website. For more information about going vegan, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind