For Immediate Release:
October 11, 2022
Robin Goist 202-483-7382
Raleigh, N.C. – Diners at the North Carolina State Fair just might think twice about chowing down on chicken sandwiches after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. The truck will stake out the fair from 10 a.m. to 6 p.m. from Thursday to Sunday as part of the group’s national tour.
“Behind every hot chicken sandwich or Buffalo wing is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
Birds killed for their flesh are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight. They’re trucked through all weather extremes, sometimes over hundreds of miles and without any food or water, to slaughterhouses, where their throats are slit—often while they’re still conscious.
Other stops on the “Hell on Wheels” tour include staking out chicken restaurants in Greensboro; Baltimore; Chicago; Philadelphia; Pittsburgh; Washington, D.C.; and other cities as well as the Michigan Wing Festival in Lansing, Oktoberfest Zinzinnati in Cincinnati, and the Illinois State Fair in Springfield.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.