For Immediate Release:
January 5, 2023
Robin Goist 202-483-7382
San Antonio – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. Its first stop will be Gus’s World Famous Fried Chicken at lunchtime on Saturday, before it goes on to confront diners at the San Antonio Riverwalk, Native Grill & Wings, the Chick-fil-A store outside Ingram Park Mall, and The County Line through Sunday as part of the group’s national tour.
When: Saturday, January 7, 11 a.m.
Where: Gus’s World Famous Fried Chicken, 812 S. Alamo St., San Antonio
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.