For Immediate Release:
January 24, 2023
Robin Goist 202-483-7382
Oklahoma City – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by circling the Oklahoma State Capitol on Thursday before moving on to confront diners at Cowboy Chicken, Granny’s Kitchen OKC, Wingstop, Charleston’s Restaurant, and Waffle Champion through Sunday as part of the group’s national tour.
When: Thursday, January 26, 12 noon
Where: Oklahoma State Capitol, 2300 N. Lincoln Blvd., Oklahoma City
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”