For Immediate Release:
April 4, 2023
Nicole Meyer 202-483-7382
Bakersfield, Calif. – This Easter weekend, local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by circling The Honey Baked Ham Company on Thursday before driving past Baba’s Hot Chicken, FN Chicken, Angry Chickz, The Fry Spot, K Wings, and other eateries through Sunday as part of the group’s national tour.
When: Thursday, April 6, 12 noon
Where: Outside The Honey Baked Ham Company, 4625 Ming Ave., Bakersfield
“Choosing a tasty vegan option instead of dead-chicken salad or wings means that a bird won’t endure a hideously frightening trip to the slaughterhouse and a violent death,” says PETA President Ingrid Newkirk. “Through ‘Hell on Wheels,’ PETA is asking everyone to spare chickens this cruelty at Easter and forever.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.