For Immediate Release:
April 13, 2023
Nicole Meyer 202-483-7382
San Francisco – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut at Popeyes on Saturday before moving on to confront diners at Dak Chicken, The Bird, RT Rotisserie, SF Chickenbox, T.L. Downtown Krispy Krunchy Chicken, Proposition Chicken, Wing Wings, and Brenda’s Meat & Three through Sunday as part of the group’s national tour.
When: Saturday, April 15, 12 noon
Where: Popeyes, 599 Divisadero St., San Francisco
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.