‘Hell on Wheels’ Is Coming: Squawking Chicken Truck to Ruffle Feathers Outside Local Fresno Restaurants

For Immediate Release:
April 11, 2023

David Perle 202-483-7382

Fresno, Calif. – On Thursday, local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut by circling The Chicken Shack before driving past Chicken King, Angry Chickz, Spicy Birdz, Al’s Hot Chicken, Chick-fil-A, and other eateries as part of the group’s national tour.

When:    Thursday, April 13, 12 noon

Where:    Outside The Chicken Shack, 1108 Fulton St., Fresno

“Opting for a tasty vegan option instead of dead-chicken salad or wings means that a bird won’t endure a hideously frightening trip to the slaughterhouse and a violent death,” says PETA President Ingrid Newkirk. “Through ‘Hell on Wheels,’ PETA is asking everyone to spare chickens this cruelty by making kind choices at the dinner table and the drive-thru.”

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group onTwitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind