For Immediate Release:
April 20, 2023
Nicole Meyer 202-483-7382
Eugene, Ore. – Local diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. It will debut at Toxic Burger on Saturday before moving on to confront diners at Pyre Nashville Hot Chicken, Hot Mama’s Wings, and Bo & Vine Burger Bar as part of the group’s national tour.
When: Saturday, April 22, 12 noon
Where: Toxic Burger, 943 River Rd., Eugene
“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview.