For Immediate Release:
July 19, 2022
Robin Goist 202-483-7382
New York – Diners in Midtown Manhattan might just think twice about chowing down on chicken sandwiches after they see—and hear—“Hell on Wheels,” PETA’s new guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries. The truck will stake out the tourist hotspot—and, specifically, the Chick-fil-A there—on Thursday and Friday as part of the group’s national tour.
“Behind every chicken sandwich or Buffalo wing was a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and that the kindest meal is a vegan one.”
Birds killed for their flesh are bred to grow such unnaturally large upper bodies that their legs often become crippled under the weight, and the sheds in which they’re confined are so filthy that the red, watery goo in packages of chicken is referred to as “fecal soup.” They’re trucked through all weather extremes, sometimes over hundreds of miles and without any food or water, to slaughterhouses, where their throats are slit—often while they’re still conscious.
Some upcoming stops on the “Hell on Wheels” tour include a slew of fried-chicken restaurants in Nashville and the Memphis Chicken & Beer Festival.
PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org or follow the group on Twitter, Facebook, or Instagram.