Harper Coats Bans Fur, Unveils New PETA-Approved Vegan Parkas

Fashion Retailer Donates Remaining Fur to Wildlife Rehabber to Help Keep Baby Animals Warm

For Immediate Release:
October 30, 2020

Moira Colley 202-483-7382

New York – Following communications with PETA, Harper Coats—formerly January—is reinventing itself as a 100% cruelty-free brand, using sustainable vegan down, banning fur, and working with PETA to donate its remaining fur inventory to Rocky’s Wildlife Rescue, a wildlife rehabber in Florida that will use the furs to warm orphaned baby animals.

“Kudos to Harper Coats for not only helping to stop the barbaric killing of animals but also going one step further by putting its fur stock to good use,” says PETA Executive Vice President Tracy Reiman. “Kind shoppers can do their part by opting for cozy PETA-approved vegan clothing that no animal suffered and died for from animal-friendly brands like Harper Coats.”

“We are so proud to be partnering with PETA on the launch of Harper Coats,” says Rachel Thaw, founder and CEO of Harper Coats. “The fashion industry is redefining its impact on sustainability, and we are thrilled to join PETA and its best-in-class roster of cruelty-free brands to support and promote the ethical treatment of animals.”

PETA has conducted numerous video investigations of the global fur industry, revealing that animals on fur farms spend their entire lives confined to cramped, filthy wire cages. Fur farmers use the cheapest killing methods available, including neck-breaking, suffocation, poisoning, and genital electrocution. Animals are sometimes still alive and struggling when workers hang them up by their legs or tails to skin them.

Harper Coats joins hundreds of top designers and retailers—including Nordstrom, Macy’s, Burberry, Gucci, Versace, and Michael Kors—in banning fur, and PETA is rallying the public to demand that Canada Goose follow suit.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, which is a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind