Hallmark ‘Keepsake Ornaments’ Get a Revamp From PETA Over Exploitation of Great Apes

For Immediate Release:
June 27, 2023

Sara Groves 202-483-7382

Kansas City, Mo. – This Christmas in July, Hallmark deserves coal in its stocking for being so out of touch with conservation work for great apes that it continues to sell greeting cards with demeaning images of chimpanzees on them, says PETA. As the company marks the 50th anniversary of its Keepsake Ornaments collection, PETA will be trimming trees with a spoof featuring a young chimpanzee displaying a fear grimace—which Hallmark fools consumers into mistaking for a grin.

Pictures of great apes dressed in costumes; engaging in stressful, confusing, and degrading behavior; and interacting with humans—which is condemned by every wildlife protection organization—hinder conservation efforts because they lead consumers to believe that the species are thriving rather than endangered. They also threaten to increase the black market demand for the animals as “pets,” one of the main threats to wild populations that tears family groups apart.

“After decades of profiting off the backs of endangered chimpanzees, Hallmark needs to do something positive by purging these exploitative cards from its inventory,” says primatologist and PETA Foundation Director of Captive Animal Welfare Debbie Metzler. “PETA is calling on Hallmark to join the many other companies that have stopped selling these harmful images of great apes.”

Major retailers, such as Walmart, Walgreens, Rite Aid, and CVS; card companies, including American Greetings; and stock image agencies, such as Getty Images, Shutterstock, and Dreamstime, are banning the use of these inappropriate images.

A limited number of PETA’s ornaments will be available for sale at Shop.PETA.org.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind