Gucci Bans Angora Wool After PETA Appeal

Recently Fur-Free Brand Also Pledges Not to Sell Items Made With Hair Ripped From Live Rabbits

For Immediate Release:
June 26, 2018

Moira Colley 202-483-7382

New York – After being contacted by PETA, Gucci—which went fur-free in 2017 after more than 20 years of PETA protests—has banned angora wool. The move comes after a PETA exposé revealed that live rabbits’ fur is ripped out on angora farms as the animals scream in pain.

“Gucci has taken an important step toward eliminating cruelty in its designs by banning angora wool,” says PETA Executive Vice President Tracy Reiman. “No more fur will be torn out of gentle rabbits for a sweater, and PETA encourages other high-end designers to follow Gucci’s lead.”

Most rabbits used for angora are stretched across boards and their fur is ripped out every three months. Others are tied up before their fur is cut or sheared, and their delicate skin is cut open by the sharp tools as they struggle desperately to escape.

Gucci joins hundreds of other top brands—including Anthropologie, ASOS, BCBG Max Azria, Calvin Klein, Gap, and Ralph Lauren—that have committed to not selling fur or angora products after hearing from PETA (whose motto reads, in part, that “animals are not ours to wear”).

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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind