‘Goats’ to Protest Continued Sale of Mohair by ‘Free People’

PETA Will Push Retailer to Ditch Mohair After Investigation Revealed Workers Mutilating, Killing Goats

For Immediate Release:
October 16, 2018

Brooke Rossi 202-483-7382

PhiladelphiaWhat:    On Wednesday, a group of PETA “goats” will descend on the Free People store in Center City—where the company’s headquarters is located—to call on the retailer to stop selling shawls, sweaters, and other items made from mohair. The protest comes in the wake of a horrifying PETA exposé of the mohair industry in South Africa that sparked an official investigation by law enforcement and has prompted more than 320 companies to ban the cruelly obtained fiber.

When:    Wednesday, October 17, 12 noon

Where:    Outside the Free People store, 1625 Walnut St. (near the intersection of S. 17th and Walnut streets), Philadelphia

“Crying goats are dragged and thrown across the floor, and their throats are cut with dull knives—all for mohair sweaters and scarves,” says PETA Executive Vice President Tracy Reiman. “Free People now has the shameful distinction of being one of the only brands still selling products made from the hair of gentle goats who didn’t want to suffer and die for a sweater.”

PETA’s exposé revealed that shearers—who are paid by volume, not by the hour—worked quickly and carelessly, leaving angora goats with gaping wounds. Workers then roughly stitched the animals up without giving them any pain relief. And unwanted goats died in agonizing ways: One worker slowly cut their throats with a dull knife while they were fully conscious and then broke their necks, hacking one animal’s head entirely off. Others were hauled to a slaughterhouse, where they were electrically shocked, hung upside down, and slashed across the throat.

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that brands that have banned mohair include Anthropologie (which is owned by the same parent company as Free People), Ralph Lauren, Diane von Furstenberg, Brooks Brothers, Gap, Banana Republic, H&M, Topshop, and Zara.

For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind