‘Go Vegan’ Ad Targets Honey Baked Ham in Savannah

With COVID-19 Tied to Meat Markets, PETA Urges Specialty Store to Offer Animal-Free Roasts

For Immediate Release:
April 6, 2020

Brooke Rossi 202-483-7382

Savannah, Ga. – The Honey Baked Ham Company is marketing “Easter hams”—despite a global pandemic that originated in a meat market and the fact that pigs are the incubators of the influenza A virus—so PETA has placed a pro-vegan ad featuring a pig in front of its Savannah store and sent a letter to the company’s CEO urging it to sell animal-free, vegan hams as well (or instead of ones made from pigs).

“Pigs are sensitive, smart, and social individuals who don’t want to be killed for Easter—or at any time of the year,” says PETA President Ingrid Newkirk. “PETA wants The Honey Baked Ham Company and other meaty eateries to help prevent future pandemics, save countless animals, and build their business by simply adding vegan options to the menu.”

Deadly outbreaks of swine flu (which originated on U.S. pig farms), mad cow disease, avian flu, SARS, HIV, hoof-and-mouth disease, and other zoonotic diseases have stemmed from farming domesticated animals or capturing animals for food. Pathogens flourish on filthy factory farms and in slaughterhouses, making them perfect breeding grounds for dangerous bacteria and viruses.

Vegan roasts spare sensitive pigs immense suffering. In today’s meat industry, mother pigs are squeezed into narrow metal stalls barely larger than their bodies and kept almost constantly pregnant or nursing. Pigs’ tails are chopped off, their teeth are cut with pliers, and males are castrated—all without any pain relief. At slaughterhouses, they scream as they’re hung upside down, often while still conscious, and bled to death.

The ad is located right in front of Honey Baked Ham at 8608 Abercorn St.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit PETA.org.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind