Giant Snow Globe to Shake Up, Shock Shoppers in Manchester: PETA Will Show How Sheep Suffer for Wool

For Immediate Release:
December 4, 2023

Sara Groves 202-483-7382

Manchester, N.H. – A giant inflatable winter wonderland will set the stage for a grim tableau downtown on Wednesday as PETA members step inside it and ruthlessly pummel “bloody,” realistic sheep to give holiday shoppers a glimpse of the cruel reality of the wool industry, in which sheep are beaten, mutilated, and killed by aggressive shearers.

When:    Wednesday, December 6, 12 noon

Where:    At the intersection of Elm and Manchester streets, Manchester

“Christmas is anything but merry for the sheep who, as shown in our undercover videos, are routinely beaten and cut to ribbons for their wool,” says PETA President Ingrid Newkirk. “PETA urges shoppers to opt for super-cozy vegan materials and leave cruelty off their gift lists this holiday season.”

PETA anti-wool snow globe demo in Boise, ID

Boise, Idaho

Credit: PETA

PETA investigations have uncovered cruelty to sheep at over 100 wool operations worldwide—even at “responsible” farms, where shearers have been seen punching, stomping, kicking, and throwing around sheep. Shearers are often paid by volume, incentivizing them to work quickly, and sheep are often left bloodied and in pain as a result. The gaping wounds caused by careless shearers are then crudely stitched up—without painkillers. Fortunately, most top retailers offer clothing made of natural eco- and animal-friendly vegan fabrics, including organic cotton, linen, Tencel, and modal.

PETA—whose motto reads, in part, that “animals are not ours to wear”—opposes speciesism, a human-supremacist worldview.

For more information, please visit, listen to The PETA Podcast, or follow the group on X (formerly Twitter), Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind