Giant PETA Billboard Blasts Millennium Hotels’ Iditarod Ties

For Immediate Release:
June 8, 2021

David Perle 202-483-7382

New York – Because Millennium Hotels and Resorts continues to sponsor the Iditarod even after other companies have dropped their support, PETA has posted an enormous billboard just half a mile from the Millennium Hotel Broadway Times Square that shows a freezing dog chained on property owned by former Iditarod champion Mitch Seavey. The ad calls on Millhellium to “check out” of the race’s cruelty to dogs.

“Imagine providing hotel guests with only a dilapidated box or plastic barrel to protect them from freezing wind, rain, and snow—that’s what Millennium Hotels finds acceptable for dogs who want nothing more than to spend the night comfortable and indoors,” says PETA Executive Vice President Tracy Reiman. “PETA urges Millennium to embrace the 21st century and end its support for this cruel, archaic race.”

More than 150 dogs have died during the Iditarod since it began. The leading cause of death for dogs on the Iditarod trail is aspiration pneumonia—caused by inhaling their own vomit. Many more have been killed during the off-season because they weren’t fast or fit enough to make the grade. Up to half of the dogs who start the race don’t finish it, and during this year’s race, nearly 200 dogs were pulled off the trail because of exhaustion, illness, injury, or other causes, leaving the remaining ones to work even harder.

ExxonMobil, a major Iditarod sponsor, which paid the race $250,000 a year, ended its decades-long support for it this year, joining Jack Daniel’s, Coca-Cola, Wells Fargo, Alaska Airlines, and dozens of others.

Sled Dogs, a documentary film that shines a spotlight on the dogs who are forced to run until their bodies break down or are killed if they don’t measure up, is available on Prime Video and Plex.

The billboard is located at the intersection of 38th Street and Eighth Avenue in Midtown.

PETA—whose motto reads, in part, that “animals are not ours to use for entertainment”—opposes speciesism, a human-supremacist worldview. For more information, please visit or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind