Giant Inflatable Bulls to Demand Vegan Leather Car Interiors at GM

PETA Exposé Reveals Cows Burned on the Face, Electroshocked, and Beaten for Leather

For Immediate Release:
November 30, 2016

Sophia Charchuk 202-483-7382

Detroit – Two life-sized inflatable bulls will lead a spirited PETA protest outside General Motors’ (GM) headquarters on Thursday. With signs proclaiming, “Branded, Beaten, and Slaughtered,” the protesters will demand that GM start offering vegan leather in car interiors for all models—a call that comes on the heels of a recent PETA video exposé that showed that cows were branded on the face with no pain relief, electroshocked, and beaten on cattle ranches that supply GM’s leather processor.

When:    Thursday, December 1, 12 noon

Where:    GM Renaissance Center, at the intersection of E. Jefferson Avenue and Brush Street, Detroit

“Every leather car interior means the torment and death of a gentle cow,” says PETA Executive Vice President Tracy Reiman. “PETA is calling on General Motors to embrace cost-effective, eco-friendly, and humane vegan leather seats and steering wheels.”

PETA—whose motto reads, in part, that “animals are not ours to abuse in any way”—notes that an eyewitness reported that cows suffered from open, bloody wounds and sometimes trampled one another in panic when forced to go through tight chutes. At slaughterhouses, their throats were slit and their skin was cut off. 

For Media: Contact PETA's
Media Response Team.


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 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind