Giant Cows Moo-ve in on Las Vegas White Castle Diners: Order the Vegan Slider!

For Immediate Release:
September 8, 2026

Contact:
Sara Groves 202-483-7382

“Would It Kill You to Get a Vegan Burger?” That’s the question two enormous cows are putting to White Castle customers in a new sky-high PETA appeal, located just a stone’s throw from the chain’s door on Paradise Road. Theappeal encourages diners to choose the kind meal option: White Castle’s new Southwest Veggie Slider is a Dr. Praeger’s patty with a crispy brown-rice crust and a blend of six vegetables, seasoned with sweet barbecue and smoky chipotle flavors and served on a classic Slider bun—simply hold the cheese to make it vegan. Want to make it a meal? The chain’s classic crinkle cut fries, onion rings, and Hash Brown Nibblers are all vegan, too.

“White Castle has now made it easy to order a meal that’s animal-friendly and full of flavor,” says PETA Founder Ingrid Newkirk. “PETA encourages everyone to consider who went into those other burgers and leave cows in peace, not in pieces.”

Cows have friends and mourn when a loved one dies or when they’re separated from each other. In the meat industry, they’re crammed into filthy sheds and feedlots, endure routine mutilations including tail docking, castration, and dehorning with no painkillers, and are slaughtered at just a fraction of their natural lifespan.

Each person who chooses vegan foods spares nearly 200 animals every year and reduces their own risk of suffering from cancer, heart disease, strokes, diabetes, and obesity. PETA’s free vegan starter kit is filled with tips to help anyone looking to make the switch.

PETA’s message appears on a digital billboard near the intersection of Paradise Road and Harmon Avenue, just a short distance from the White Castle at 4501 Paradise Road.

PETA—whose motto reads, in part, that “animals are not ours to eat”—points out that when it comes to the ability to feel pain, hunger, and thirst, a cow is a dog is a boy. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.