Get Hooked on Fish-Free Fare! PETA Urges ‘Strong Islanders’ to Go Vegan

For Immediate Release:
July 10, 2023

Brittney Williams 202-483-7382

Hewlett, N.Y. – A “talking fish” stars in a new PETA appeal near multiple “fishy” restaurants and a grocery store, urging residents to treat aquatic animals with kindness by opting for crispy vegan fish fillets and other tasty fish-free fare.

“Fish aren’t swimming potatoes. They really do talk, using squeaks, squeals, and other low-frequency sounds to communicate with their friends and family members,” says PETA President Ingrid Newkirk. “From stripers to ‘Strong Islanders,’ we’re all feeling individuals who value our lives, and PETA encourages everyone to exercise their empathy by choosing delicious vegan food.”

Fish feel pain, share knowledge, have long memories, and have cultural traditions. Some woo potential partners by creating intricate works of art in the sand on the ocean floor, yet more fish are killed for food each year than all other animals combined. They’re impaled, crushed, suffocated, or cut open and gutted—often while they’re completely conscious. In addition, 38 million tons of other aquatic animals are unintentionally caught each year as the fishing industry seeks to satisfy consumers’ demand for “seafood.” Every person who goes vegan saves the lives of nearly 200 animals (including aquatic ones) each year.

PETA’s billboard is located on Peninsula Boulevard, next to Foodtown of Hewlett and close to Burger King, MoCA Asian Bistro, and other restaurants.

PETA—whose motto reads, in part, that “animals are not ours to eat”—opposes speciesism, a human-supremacist worldview. For more information, please visit, listen to The PETA Podcast, or follow the group on Twitter, Facebook, or Instagram.

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind