Gaby Moreno Stars in New PETA Latino Ad: ‘Vegan—Let It Grow On You’

Latin Grammy Award Winner Says Plant-Based Meals Are Better for Animals, Human Health, Workers, and the Planet

For Immediate Release:
March 9, 2017

Moira Colley 202-483-7382

Los Angeles – Dressed in an all-vegetable version of her trademark vintage style, Gaby Moreno appears in a brand-new PETA Latino campaign that proclaims, “Vegan—Let It Grow on You.” The Ilusión singer-songwriter will unveil the ad today at iconic Los Angeles restaurant Mama’s International Tamales.

In a video interview with PETA Latino, Moreno shares some of the many reasons why she decided to go vegan—from the devastating impact that the meat industry has on the environment to the employees who work long hours for little pay in what she calls “deplorable” conditions. “I realized that there were so many delicious vegan food options that it was very easy for me to make that change,” she says. “I challenge you to try it for two weeks and then notice the change that you are going to experience, especially health-wise. You are going to feel great, and the truth is that the food is delicious.”

PETA Latino notes that, in addition to sparing more than 100 animals a year daily abuse and a terrifying death, vegans are less prone to suffering from heart disease, cancer, obesity, and diabetes than meat-eaters are.

Moreno is part of a growing list of celebrities—including Bomba Estereo, Carla Morrison, and Rubén Albarrán—who have teamed up with PETA Latino to promote its motto, which reads, in part, that “animals are not ours to eat”.

For more information, please visit

For Media: Contact PETA's
Media Response Team.


Get PETA Updates

Stay up to date on the latest vegan trends and get breaking animal rights news delivered straight to your inbox!

By submitting this form, you’re acknowledging that you have read and agree to our privacy policy and agree to receive e-mails from us.

 Ingrid E. Newkirk

“Almost all of us grew up eating meat, wearing leather, and going to circuses and zoos. We never considered the impact of these actions on the animals involved. For whatever reason, you are now asking the question: Why should animals have rights?” READ MORE

— Ingrid E. Newkirk, PETA President and co-author of Animalkind