From the New Prez at PETA to the New Head of Vogue: We’re Rooting for a Great New Era of Kindness to Animals

For Immediate Release:
September 3, 2025

Contact:
Moira Colley 202-483-7382

Following the announcement of Chloe Malle as Vogue’s new editor—and after Malle was quoted as saying, “There has to be a noticeable shift that makes this mine”—PETA’s new President, Tracy Reiman, sent a letter to Malle today urging her to make her mark by showcasing only chic, cruelty-free fashion and leaving animals’ skins and furs out of America’s fashion bible.

Malle’s mother, actor Candice Bergen, is a forty-year long PETA supporter and proud animal advocate, and PETA trusts that the apple has not “fallen far from the kindness tree.”

And, as PETA notes in its letter, today’s consumers—including most Gen Zers and Millennials—view the brands they buy as a reflection of their values, and don’t want their clothing to be associated with animal abuse.  

“This is, of course, your moment to lead, and we have high hopes that means you are going to do wonderful things to influence and encourage the next generation of kind consumers by no longer featuring fur (of course!), and by showcasing fabulous, animal-friendly, cruelty-free materials that inflict no pain or death,” writes Reiman. “Luckily, that’s easy nowadays with so many fabulous, novel, creative materials made from everything from apple to cactus to flowers.”

PETA, whose supporters famously occupied Anna Wintour’s office at Vogue to protest its fur promotions, has a long history of urging the magazine and Wintour, its now former editor-in-chief, to enter the 21st century by embracing animal-free materials.

PETA—whose motto reads, in part, that “animals are not ours to wear”—points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, please visit PETA.org or follow PETA on X, Facebook, or Instagram.

PETA’s letter to Malle follows.

September 3, 2025

Chloe Malle 

Head of Editorial Content

Vogue U.S

Dear Ms. Malle:

As the new president of People for the Ethical Treatment of Animals (PETA), may I congratulate you on your appointment as the new Head of Editorial Content at Vogue. As you no doubt know, many years ago, your lovely mother narrated a video for us called “Changing Minds, Changing Times,” to celebrate PETA’s first 10 years, and we are banking on the apple (and the apple leather) not having fallen far from the kindness tree.

This is, of course, your moment to lead, and we have high hopes that means you are going to do wonderful things to influence and encourage the next generation of kind consumers by no longer featuring fur (of course!), and by showcasing fabulous, animal-friendly, cruelty-free materials that inflict no pain or death. Luckily, that’s easy nowadays with so many fabulous, novel, creative materials made from everything from apple to cactus to flowers. Please see our latest beautiful campaign, Redefine Leather, featuring actor and influencer Caylee Cowan.

The vast majority of Gen Zers identify as animal rights activists, and while British Vogue kicked fur to the curb years ago, as did most companies and designers, Vogue has clung to this terribly old idea of glamour. Young people learn through social media how rabbits are kept in cramped wire cages and electrocuted or bludgeoned for fur; that cows are branded, dehorned, and have their necks slit for leather; that sheep are beaten, kicked, and cut to shreds for wool; and they are horrified and eager to choose vegan materials.

We hope that under your kind eye, Vogue will show that style and ethics are a good pair! We offer you our support and best wishes.

Sincerely,

Tracy Reiman

President