Free People Nabs PETA Award for Fierce Collection of Vegan Fashion

Retailer Recognized for Promoting Chic, Cruelty-Free Styles

For Immediate Release:
October 18, 2016

Sophia Charchuk 202-483-7382

Los Angeles

On the heels of skyrocketing demand for chic, cruelty-free fashion, PETA is giving the Urban Outfitters–owned brand Free People a Compassionate Business Award for its luxe vegan line that lets shoppers stay on-trend while being kind to animals and the environment. In addition to dedicating an entire section of its website to the cruelty-free designs, the beloved brand launched a “Go Vegan” campaign highlighting animal-friendly fashion, beauty products, and recipes.

Standouts in Free People’s vegan collection—which is available online and in the brand’s 1,400 locations worldwide—include vegan leather looks like the Oh Snap Vegan Mini skirt, Squad Goals Vegan Leather Jacket, and Bardot Fringe Mini Bucket bag; vegan suede styles like the Vegan Kelly Boot and Vegan Atwood Heel; and the Lyra Faux Fur Backpack.

“Thanks to Free People’s vegan line—featuring chunky boots, luxe pleather skirts and bags, and other fall must-haves—it’s never been easier to wear your vegan values right on your chic, moto-jacket sleeve,” says PETA Director of Corporate Affairs Anne Brainard. “PETA is celebrating Free People’s ‘Go Vegan’ campaign and cruelty-free collection because it proves that fashion can be fun, fabulous, and kind.”

PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that cows destined to be killed for leather endure the same kinds of abuse as those in the meat industry, including dehorning, castration, and branding, all without painkillers. Leather, suede, and fur all have a massive carbon footprint, and the United Nations considers animal agriculture to be a top contributor “to the most serious environmental problems, at every scale from local to global.”

Free People will receive a certificate and box of delicious vegan chocolates from PETA and joins an ever-increasing number of popular retailers—including ASOS, Topshop, Forever 21, H&M, Urban Outfitters, and many more—in offering cruelty-free designs.

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